Indiandoctor4u//Bureau// PepsiCo India today announced that it has strengthened its hydration portfolio with the national launch of India’s first-ever Hydrotonic drink – 7UP® Revive™.Unveiled at a press conference with Vipul Prakash, Vice President, Beverage Category at PepsiCo India and health guruMickey Mehta in Hyderabad, the product will now be available in 10 priority markets: Andhra Pradesh, Telangana, Goa, Delhi, NCR, Maharashtra, Gujarat, Karnataka and West Bengal,along with Tamil Nadu and Kerala where the product was introduced last year with a rousing consumer response
True to its name, 7UP® Revive™ is a ‘Hydrotonic Drink’ with vitamins and electrolytes that help consumers rehydrate and refresh after being out and about or active. 7UP® Revive™ contains Vitamins B3, B6 and B12, which are known to play an essential role in energy metabolism, and electrolytes like Sodium and Potassium needed to replenish some mineral salts that the body loses when sweating.
Commenting on the national launch of 7UP® Revive™, Vipul Prakash, Vice President, Beverage Categoryat PepsiCo India said, “Hydration is a critical portfolio for PepsiCo, with 7UP® Revive™ one of our first innovations in this space. 7UP® Revive™ is a relevant and perfect solution to the warm and largely humid Indian climatic conditions, and is a product that aims to address an existing need-gap in the market. We first introduced 7UP® Revive™ in Tamil Nadu and Kerala last year and the product has seen huge consumer traction, including strong consumer trials and very encouraging repeats. We are excited to now make India’s first-ever Hydrotonic drink available nationally in our priority markets.”
Available in a 500ml PET and 200ml RGB pack, 7UP® Revive™ is one of the biggest innovations which highlights the company’s focus on building its hydration portfolio. 7UP® Revive™ is an innovation under the 7UP® portfolio which includes products like 7UP® Nimbooz and 7UP® Nimbooz Masala Soda.