Indiandoctor4u// New Delhi Bureau// Horlicks, one of the leading Health Food Drink (HFD) is a great combination of natural food nutrients and 23 essential nutrients, and is clinically proven to make children Taller, Stronger, Sharper. GSK Consumer Healthcare has re-launched the country’s much-loved health food drink Horlicks with 2X Immuno Nutrients*. The new and improved Horlicks is enriched with immunity supporting micro-nutrients that support the body’s natural defence mechanism.
The recommended daily requirement of children for nutrition may not be met by daily diet. This is true for even urban kids who despite consuming their regular food suffer from hidden hunger. This can in turn impact their immunity and thereby growth. Since immunity plays a big role in overall growth and development of an individual, Horlicks has taken up this cause in its upcoming campaign- Immunity. Horlicks has increased the quantity of two key immunity nutrients like Vitamin D and Selenium by 2 times to ensure that 2 cups of Horlicks everyday provides 100% RDA of immunity nutrients.Talking about the new product, Prashant Pandey, Marketing Head, GSK Consumer Healthcare ISC says, “Science forms the core of our product portfolio that ensures we are relevant all the times and are able to address the nutritional needs of consumers. The new & improved Horlicks now has 2X Immuno Nutrients* scientifically proven to support immunity to help the body’s natural defense system and further strengthen our leadership in the HFD category. Research has shown that low immunity can obstruct the overall growth in children leading to hindrances in day-to-day activities including everyday attendance in school. We are happy to be addressing these issues that are critical to the mental & physical growth of children thereby committing to our product proposition of making child strong from inside so that they grow Taller, Stronger and Sharper.
The new campaign will be supported by an extensive 360 degree campaign. The TVC themed “Baandho nahi bachpan ko” showcases how strong immunity is the foundation of growth’. Establishing the thought of “Andar se strong, bahar se growth”, Horlicks urges mothers to let children live an unshackled childhood by making them strong inside.